By Josephine Kayaga
Dauda Kavuma, the manager of the internationally acclaimed Triplets Ghetto Kids, has shed light on how the dance crew earns its income, revealing that fame and celebrity recognition do not always come with immediate financial rewards.Over the years, the Ghetto Kids have gained worldwide attention through their energetic dance videos and performances, attracting recognition from global stars such as French Montana, Sean Combs, and Shakira.
Their viral content has helped establish them as one of Uganda’s most recognizable entertainment groups on the international stage.Despite their growing global profile, Kavuma says many people misunderstand how the group actually makes money.
According to him, YouTube remains the group’s most reliable source of revenue, generating monthly earnings that help sustain their operations and support the young dancers.Kavuma explained that social media plays a critical role in the group’s strategy for attracting international attention.
Rather than targeting celebrities alone, the team also engages individuals within celebrities’ networks, increasing the chances that their content will eventually reach high-profile figures.He noted that while celebrity endorsements and recognition create excitement and publicity, they do not automatically result in financial gain.
In many cases, the benefits come in the form of exposure, industry connections, and opportunities that may lead to future earnings.Reflecting on the group’s involvement in projects connected to the hit song Unforgettable by French Montana, Kavuma disclosed that the group did receive compensation at the time.
However, he later felt the payment was not as substantial as many people might have expected.He added that confidentiality agreements prevent him from discussing some aspects of those arrangements in detail.
Nevertheless, he acknowledged that the exposure eventually opened doors to more lucrative opportunities, including projects associated with WorldStar.
Kavuma’s remarks offer a rare glimpse into the realities of internet fame, highlighting that long-term success in the entertainment industry often depends on transforming viral moments into sustainable opportunities rather than relying solely on celebrity attention.
His comments also underscore the business discipline behind the Ghetto Kids’ success, proving that behind every viral dance video lies a deliberate strategy focused on growth, visibility, and financial sustainability.